Hoda Dehmeshki

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Case Studies

Hoda Dehmeshki

Home

Case Studies

Digital Experience Strategy and Design for Enterprise Banking

Led insight-driven redesign initiatives across customer-facing and internal banking platforms, facilitating cross-functional workshops and conducting user research to identify friction and simplify complex workflows.

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Redesigning Client & Back-Office Systems

Led research and service design at RBC to reimagine the estate settlement client experience, reducing friction and giving clients greater clarity and confidence while strengthening market position.

Service Design for the Estate Settlement Experience

Led research and service design to reimagine the estate settlement client experience, reducing friction, giving clients more clarity and control, and strengthening the company's market position.

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User Research and Design for RBC InvestEase

Led research and design for a digital investing platform (robo-advisor) that enables new investors to easily access simple, low-fee automated ETF portfolios.

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User Research for Google TV in France

Led a mixed-methods research initiative in France, combining a diary study, in-depth interviews, and a survey to uncover TV viewing behaviors, unmet needs, and expectations. The findings guided Google TV feature enhancements and informed its broader rollout across Europe, the Middle East, and Africa.

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User Research for Google TV in France

Led user research in France, revealing insights into TV viewing habits, needs, and expectations. The findings shaped feature enhancements for Google TV and informed its global rollout.

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Embedding UX into Product Strategy and Development

At Bank OZK, I integrated research and design into product strategy and Agile delivery, laying the foundation for consistent, client-centered digital experiences aligned with business goals.

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Embedding UX into Product Strategy and Development

At Bank OZK, I integrated research and design into product strategy and Agile delivery, laying the foundation for consistent, client-centered digital experiences aligned with business goals.

View case study

User Research and Design for RBC InvestEase

Led research and design for a digital investing platform (robo-advisor) that enables new investors to easily access simple, low-fee automated ETF portfolios.

View case study

Reimagining the Estate Settlement Experience

Led research and service design at RBC to reimagine the estate settlement client experience, reducing friction, giving clients more clarity and control, and strengthening RBC's market position.

View case study

hdehmeshki@gmail.com

Case Studies

E-commerce Website Redesign

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

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User Research and Design for RBC InvestEase

Led research and design for a digital investing platform (robo-advisor) that enables new investors to easily access simple, low-fee automated ETF portfolios.

View case study

User Research and Design for RBC InvestEase

Led research and design for a digital investing platform (robo-advisor) that enables new investors to easily access simple, low-fee automated ETF portfolios.

View case study

Digital Experience Strategy and Design for Enterprise Banking

View case study

Embedding UX into Product Strategy and Development

At Bank OZK, I integrated research and design into product strategy and Agile delivery, laying the foundation for consistent, client-centered digital experiences aligned with business goals.

View case study

User Research for Google TV in France

Led user research in France, revealing insights into TV viewing habits, needs, and expectations. The findings shaped feature enhancements for Google TV and informed its global rollout.

View case study

Reimagining the Estate Settlement Experience

Led research and service design at RBC to reimagine the estate settlement client experience, reducing friction, giving clients more clarity and control, and strengthening RBC's market position.

View case study

hdehmeshki@gmail.com

Hoda Dehmeshki

Home

Case Studies