Hoda Dehmeshki
Hoda Dehmeshki
Case Studies
Case Studies
Digital Experience Strategy and Design for Enterprise Banking
Led insight-driven redesign initiatives across customer-facing and internal banking platforms, facilitating cross-functional workshops and conducting user research to identify friction and simplify complex workflows.
Digital Experience Strategy and Design for Enterprise Banking
Led insight-driven redesign initiatives across customer-facing and internal banking platforms, facilitating cross-functional workshops and conducting user research to identify friction and simplify complex workflows.
User Research for Google TV in France
Led user research in France, revealing insights into TV viewing habits, needs, and expectations. The findings shaped feature enhancements for Google TV and informed its global rollout.
User Research for Google TV in France
Led user research in France, revealing insights into TV viewing habits, needs, and expectations. The findings shaped feature enhancements for Google TV and informed its global rollout.
Service Design for the Estate Settlement Experience
Led research and service design to reimagine the estate settlement client experience, reducing friction, giving clients more clarity and control, and strengthening RBC's market position.
User Research and Design for RBC InvestEase
Led research and design for a digital investing platform (robo-advisor) that enables new investors to easily access simple, low-fee automated ETF portfolios.
User Research and Design for RBC InvestEase
Led research and design for a digital investing platform (robo-advisor) that enables new investors to easily access simple, low-fee automated ETF portfolios.
Reimagining the Estate Settlement Experience
Led research and service design at RBC to reimagine the estate settlement client experience, reducing friction, giving clients more clarity and control, and strengthening RBC's market position.
Embedding UX into Product Strategy and Development
At Bank OZK, I integrated research and design into product strategy and Agile delivery, laying the foundation for consistent, client-centered digital experiences aligned with business goals.
Embedding UX into Product Strategy and Development
At Bank OZK, I integrated research and design into product strategy and Agile delivery, laying the foundation for consistent, client-centered digital experiences aligned with business goals.
hdehmeshki@gmail.com
hdehmeshki@gmail.com
Case Studies
E-commerce Website Redesign
Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.
User Research and Design for RBC InvestEase
Led research and design for a digital investing platform (robo-advisor) that enables new investors to easily access simple, low-fee automated ETF portfolios.
User Research and Design for RBC InvestEase
Led research and design for a digital investing platform (robo-advisor) that enables new investors to easily access simple, low-fee automated ETF portfolios.
Digital Experience Strategy and Design for Enterprise Banking
Led insight-driven redesign initiatives across customer-facing and internal banking platforms, facilitating cross-functional workshops and conducting user research to identify friction and simplify complex workflows.
Embedding UX into Product Strategy and Development
At Bank OZK, I integrated research and design into product strategy and Agile delivery, laying the foundation for consistent, client-centered digital experiences aligned with business goals.
User Research for Google TV in France
Led user research in France, revealing insights into TV viewing habits, needs, and expectations. The findings shaped feature enhancements for Google TV and informed its global rollout.
Reimagining the Estate Settlement Experience
Led research and service design at RBC to reimagine the estate settlement client experience, reducing friction, giving clients more clarity and control, and strengthening RBC's market position.
Reimagining the Estate Settlement Experience
Led research and service design at RBC to reimagine the estate settlement client experience, reducing friction, giving clients more clarity and control, and strengthening RBC's market position.
hdehmeshki@gmail.com
hdehmeshki@gmail.com
Hoda Dehmeshki