Hoda Dehmeshki
Senior Product Designer
and UX Strategist
Senior Product Designer
and UX Strategist
Sr. Product Designer
and UX Strategist
Hi, I’m Hoda. I lead experience strategy and design, turning complex financial and enterprise workflows into clear, high-performing products. With 15+ years across research, product strategy, interaction design, and delivery, I connect customer evidence with business and technical constraints to shape product direction, design intuitive experiences, and drive measurable outcomes.
Featured Case Studies
Redesigning Client & Back-Office Systems
Led research and service design at RBC to reimagine the estate settlement client experience, reducing friction and giving clients greater clarity and confidence while strengthening market position.
Organizations I’ve Worked With
Organizations I have Worked With
Organizations I’ve Worked With
How I Drive Impact
How I Drive Impact
I turn business challenges into clear, client-centered solutions that strengthen trust and reduce friction.
Align on the Right Problem
Bring customer evidence, data, business context, and SME expertise together to align stakeholders on the right problem and measures of success.
Set Direction, Shape the Roadmap
Translate complex problems into experience strategy and establish what to tackle now, next, and later.
Bring Clarity to Complex Systems
Simplify interconnected journeys, workflows, channels, and operational constraints into intuitive, connected experiences
Apply AI with Judgment
Use AI across research, analysis, exploration, prototyping, and evaluation while keeping human judgment where it matters.
Strengthen Teams
Develop designers through coaching and critique while creating clarity, collaboration, and stronger decision-making.
Connect Business, Design & Technology
Balance customer needs, business goals, and technical constraints to make stronger product decisions.
Frequently Asked Questions
How do I influence roadmap decisions without formal authority?
How am I using AI in my design practice, and where do I still not trust it?
How do I connect design work to real business outcomes?
Frequently Asked Questions
How do I influence roadmap decisions without formal authority?
How am I using AI in my design practice, and where do I still not trust it?
How do I connect design work to real business outcomes?
How I Drive Impact
I turn business challenges into clear, client-centered solutions that strengthen trust and reduce friction.
Align on the Right Problem
Bring customer evidence, data, business context, and SME expertise together to align stakeholders on the right problem and measures of success.
Set Direction, Shape the Roadmap
Translate complex problems into experience strategy and establish what to tackle now, next, and later.
Bring Clarity to Complex Systems
Simplify interconnected journeys, workflows, channels, and operational constraints into intuitive, connected experiences
Apply AI with Judgment
Use AI across research, analysis, exploration, prototyping, and evaluation while keeping human judgment where it matters.
Strengthen Teams
Develop designers through coaching and critique while creating clarity, collaboration, and stronger decision-making.
Connect Business, Design & Technology
Balance customer needs, business goals, and technical constraints to make stronger product decisions.
Frequently Asked Questions
How do I influence roadmap decisions without formal authority?
How am I using AI in my design practice, and where do I still not trust it?
How do I connect design work to real business outcomes?
How I Drive Impact
I turn business challenges into clear, client-centered solutions that strengthen trust and reduce friction.
Align on the Right Problem
Bring customer evidence, data, business context, and SME expertise together to align stakeholders on the right problem and measures of success.
Set Direction, Shape the Roadmap
Translate complex problems into experience strategy and establish what to tackle now, next, and later.
Bring Clarity to Complex Systems
Simplify interconnected journeys, workflows, channels, and operational constraints into intuitive, connected experiences
Apply AI with Judgment
Use AI across research, analysis, exploration, prototyping, and evaluation while keeping human judgment where it matters.
Strengthen Teams
Develop designers through coaching and critique while creating clarity, collaboration, and stronger decision-making.
Connect Business, Design & Technology
Balance customer needs, business goals, and technical constraints to make stronger product decisions.