Redesigning Digital Banking Applications
As part of a broader effort to address fragmented, inefficient back-end systems used across branches and operations, Bank OZK prioritized modernizing and integrating client onboarding, loan processing, and account opening. In parallel, the roadmap for mobile and online banking focused on adding new features, expanding capabilities, and refreshing the brand to strengthen the overall digital experience
My Role and Responsibilities
Leading the UX function, while remaining hands-on as a senior product designer and UX strategist, I collaborated with product teams to improve user experiences of internal and client-facing applications. My contributions included:
User Research & Strategy: Conducted multiple rounds of user research to guide feature development (including the prize-linked savings account) and defined UX strategies that aligned design decisions with business goals.
Internal Application Design: Created high-level designs for new or improved digitalized capabilities, including business account opening, compliance processes, business client onboarding, account recommendations, and loan lifecycle management.
Bank OZK Mobile App and Online Banking Redesign: Led the digital rebrand of the Bank OZK mobile app and online banking platform, and also designed screens for new features such as the prize-linked savings account and an enhanced account summary page.
