Redesigning Digital Banking Applications
The bank was running on fragmented systems: clients met an aging digital experience, while branch and operations staff stitched together manual processes behind the scenes. Two problems mattered most to the business:
Customers were opening accounts but not funding them. An unfunded account is a cost, not a deposit.
Back-office work was manual and slow, dragging out client requests like loan approvals.
My Role and Responsibilities
Leading the UX function, while remaining hands-on as a senior product designer and UX strategist, I collaborated with product teams to improve user experiences of internal and client-facing applications. My contributions included:
User Research & Strategy: Conducted multiple rounds of user research to guide feature development (including the prize-linked savings account) and defined UX strategies that aligned design decisions with business goals.
Internal Application Design: Created high-level designs for new or improved digitalized capabilities, including business account opening, compliance processes, business client onboarding, account recommendations, and loan lifecycle management.
Bank OZK Mobile App and Online Banking Redesign: Led the digital rebrand of the Bank OZK mobile app and online banking platform, and also designed screens for new features such as the prize-linked savings account and an enhanced account summary page.
Key Outcomes
Sample Screens
