Hi, I’m Holly (Hoda). I lead experience strategy, research, and design to turn complex challenges into simple, human-centered solutions. With 15+ years in UX leadership and hands-on design, I have a strong track record of using research to inform product strategy and design intuitive, frictionless experiences. I help organizations make insight-driven decisions faster and deliver measurable business growth.
Outside of work, I volunteer with Child Safe Sarasota to support vulnerable youth.
I turn business challenges into clear, client-centered solutions that strengthen trust and reduce friction.
UX Strategy
Shape strategic insights that influence product vision and roadmap prioritization.
Human-Centered Design
Uncover the right problems and advocate for clients in executive conversations and ideation workshops.
Custom Research Programs
Conduct research studies and establish consistent practices and infrastructure to scale research.
Stakeholder Alignment
Collaborate cross-functionally with Product, Engineering, and Marketing to deliver user-centered solutions.
Team Leadership
Mentor UX teams, foster collaboration, and build an inclusive and inspiring environment.
Measurable Outcomes
Design solutions that build client trust, enhance user satisfaction, and drive business growth.
